Born in Sofia, Bulgaria, raised around the world, currently living and working in London, United Kingdom. Having to move around from a young age, the Internet was a way for me to keep in touch with friends and family, a fun way to pass time and a way to escape reality when I felt lonely. I would spend hours on forums, where I would write my own stories and fanfiction. A few years later, I would be on Twitter spamming celebrities, begging them to follow me, as well as posting “masterpieces” on YouTube. Nowadays, I find immense pleasure in content creation through imagery and video across different social media platforms.
Because of my passion for technology, as well as my creative side, it came as no surprise that I wholeheartedly pursued a bachelor’s degree in Media and Communications, followed by a master’s degree in Digital Media. Learning had never been so fun! Throughout both my undergraduate and postgraduate studies I was always keen in undertaking creative subjects. My favorite modules were often focused on social media trends and celebrity culture, while some of my most exciting assignments were creating marketing strategies, building apps and designing web pages from scratch. However, I did also have a strong passion for technology and wrote my dissertation on Artificial Intelligence for marketing purposes.
Having a passion for content creation, as well as having an entrepreneurial mindset, were the reasons I started my own blog and decided to rebrand my selfie-infused Instagram. Since starting my social media journey, my community has grown to over 12000 individuals, I have made many long-lasting friendships and have worked with hundreds of brands and companies. It has been a journey like no other and I am excited to see where it will take me next!
“My hobbies include 4-hour naps after a long walk around the city, re-watching the same TV shows over and over again, and cooking dishes with more spices than ingredients.”