An international branding agency was looking for an experienced marketer to help launch a new preference testing tool online and establish it as a leader in the industry.
-Increase product visibility and brand awareness
-Introduce the product’s unique features
-Generate leads and drive traffic to the website
Developed a tailored LinkedIn marketing plan that strategically places a strong emphasis on the product’s commitment to user-friendliness and impartial results, while also highlighting its foundation in the latest cognitive science discoveries.
For the product’s inaugural launch on LinkedIn, creating a distinctive and engaging brand identity was crucial. To achieve this, I created bold designs and engaging copy that closely aligned with the product’s value proposition and target audience.
To enhance product promotion online, I created engaging and shareable content, encompassing a variety of posts such as insightful carousels, compelling data points, and interactive product demos, all while closely adhering to LinkedIn’s best practices.
Finally, to reach a wider audience, content was strategically shared on both the brand’s page and the CEO’s personal LinkedIn profile, leveraging an already established, trusting audience. This approach not only effectively introduced the product and increased website traffic but also played a crucial role in nurturing the founder’s personal brand.
“Working with Adriana is hassle-free, she’s super efficient and really on top of her work and schedule.”